The coffee machine at Starbucks is closest the the customer delivery point. This is practical and provides a customer with a clear view of the preparation of their personal coffee, as they ordered it. It also aids in the personalization of the customer experience, as the Barista can talk directly to the customer and deliver better than expected service.
The Barista is also your local coffee expert, and can engage in all topics coffee (what kind of milk do you steam for a Latte?, Should I buy a milk foamer for home?, etc. etc.). This makes your experience even better, as most Baristas are “coffee experience artists” that excel at giving you a hand-crafted beverage experience that can’t be matched by a drip machine in the corporate break room.
Want to feel sexy? bask in the aroma of your hand made just for you coffee and take a break from the pressures of the world as you drink it…
Thanks for the A2A. Disclaimer: I own Starbucks stock and can be seen drinking a tall Pikes roast, room for milk, in any of the local starbucks. More of my musings can be seen on my blogs: